Image is critical to a talent. It affects an artist's ability to achieve impact and recall by the media and the public in general. We at Mixed Media can help create, engineer, and hone a talent's image to maximize buzz and get much more out of an artist's total publicity effort.

Of course, it all starts with a great press kit. The media is inundated daily with requests for publicity. Yours simply has to be the one that cries out for attention, the one that stands above the rest.  

A targeted mailing list, one tailored exclusively to your project, can save you hundreds even thousands of dollars in wasted product, materials, and time. But a good publicity campaign amounts to much more than sending out press kits to every available magazine and newspaper.  

The real strength of MIXED MEDIA is in our follow-up. We've built relationships with entertainment editors at every major magazine and prominent newspaper in the U.S. and abroad. That can mean the difference between a one-line mention and a feature with a photo.  

From such credible and popular outlets like Late Night with Conan O'Brien to People, Rolling Stone, USA Today and Billboard, we deliver potent, career-making publicity for our clients, which have included Irma Thomas, Luther Guitar Junior Johnson, Christine Lavin, Cheryl Wheeler, Sleepy LaBeef, Dave Liebman, Don Braden, Bob Kaufman, Bruce Gertz, Jerry Bergonzi, Raffi, and Billy Mann to name a few.

The very best promotion and publicity is a function of the total market mix. It is the combination of radio, retail promotion, publicity, concert tours, and great music that makes a hit record. MIXED MEDIA's record-breaking music promotion services have played an integral role in helping to sell millions of records for its clients. From scheduling radio, television, and press interviews in cities where your artist is touring, to coordinating VIP record release parties or establishing an artist's presence on the Internet, MIXED MEDIA knows what it takes to make and market a hit.

Also a part of follow-up, the artist receives detailed status reports keeping everyone informed of a product's performance, so you can track things like critical response, radio airplay, and chart action. Also, read what news editors and radio program directors are saying about your product, and see how we've spent our time working for you.

Contact Ginny Shea about your next release and put MIXED MEDIA to work for you.

Music industry consultant and publicist Ginny Shea has garnered international exposure for her clients through radio and video promotion, print media, and her vast industry network. Since founding MIXED MEDIA in 1989, Ms. Shea has advised her clients on ways to increase their visibility and strategically position themselves in the recording and music industry. With 20 years in the business, MIXED MEDIA gets proven results in the areas of homegrown and national publicity and promotion. With established contacts, diligent follow up and detailed progress reports, the agency offers focused, reputable service at competitive prices. Campaigns and budgets are tailored to meet each clients needs, whether it's national publicity, regional tour support, radio promotion or consulting services.